A grassroots co-op turns small individual investments into bigger returns.
BY MAR 6, 2019
The invitations, hundreds of them, had been sent. Ads were running on the radio and in the Elkin Tribune. And still 57-year-old Jeff Eidson wasn’t sure whether anyone would come to the March 2017 launch of Explore Elkin. At first the guests didn’t seem sure either, even as they walked through the door of the Liberty event venue in downtown Elkin.
“We had people show up and say, ‘I only came because I didn’t think anyone else would come, and I know you’ve been working hard on this,’” Eidson remembers with a chuckle. “When 300 people showed up that night, it made it easy to be enthusiastic.”
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